littleKin™ is a Kinship sub-brand dedicated to puppy and kitten care—part content hub, part welcome gift. New pet parents can claim a free box of food and treat samples called littleKin Packs.

My work at Kinship spanned the full rebrand from Puppywise to littleKin—refreshing the box packaging and all brand collateral, building out email journeys, running paid ads, launching into the UK market, developing partnership campaigns, and creating landing pages—and continued well beyond it, maintaining and evolving the brand once it was established.