I work weekly with Ipsy to deliver multiple SEO-driven articles related to skincare, makeup, and hair care. These stories are a mix of listicles, how-to guides, and explainers. They often include interviews with leading industry experts.
I've worked with the team at Hims and Hers to deliver important company announcements and thought leadership stories.
As a contract digital copywriter for Biossance I crafted copy for digital campaigns related to new product launches, promotions, and holidays. Scope of work typically included writing for email, site, social (organic + paid), MMS, PR sheets, the company blog, PDP pages, etc.
See select Biossance work here.
I work with Headspace, a wellness and meditation app, to write and edit blog copy, updating and rewriting the stories so that they are optimized for SEO and reflective of the Headspace brand voice.